Graphic Design Manager
It Gets Better is a nonprofit focused on uplifting and empowering youth ages 13-24 that belong to the LGBTQ+ community.
As the staff designer, I coordinated and created a broad spectrum of projects for the organization. These designs helped to contribute to a growth of 1.1 Million followers across all social platforms, many successful fundraising campaigns raising over $150k+ for the organization, and a cohesive brand aesthetic that the company will utilize for years to come.
A major part of my role as the design manager was ensuring that all graphics created by and for It Gets Better were cohesive and aligned with the brand guidelines. I coordinated with and provided feedback to brands like Bath and Body Works, e.l.f. Cosmetics, Mijenta Tequila, Orci, Rabble Games, and Tumblr regarding campaigns and promotional opportunities.
One of my favorite parts of creating assets for Twitch is the abundance of animation I can incorporate into the design package.
Stingers are used to transition from one scene to another during a livestream. They’re typically less than 10 seconds and fully cover the screen in order for A to shift seamlessly to B. This is seen in the video.
Emotes are custom emojis used in Twitch’s chat feature. Each affiliated and partnered steamer can customize them to be used by their community to engage with the stream. The flowers and Minecraft block I designed are examples of these.
Below are examples of streams where my overlay kits were utilized.
You can find a more in-depth breakdown of my process using style guides, making annual reports, formatting documents, and laying out books on my portfolio site.
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